Review Your Show …
Review your show on a regular basis. Actually listen like a listener. That is the only way to improve. Many hosts finish recording a show and think, “That was pretty good. What’s next?” They might...
View ArticlePut Your Audience In The Story …
Put your audience in the story. If you truly want to engage your listener, put her in your story. This doesn’t mean create a fictitious part of your story where she becomes a fake character. Include...
View ArticleYou vs. Me …
You vs. Me Great marketing is like a mirror. It is a reflection of the customer, not of the company. Great products that use great marketing are focused on the needs, wants and desires of their...
View ArticleI Think We’re Lost …
I think we’re lost. (photo by Dreef) While listening to the podcast described below, I just about gave up and moved onto another show. I had to force myself to stick with it. I honestly thought they...
View ArticleNatural Is Better …
Natural is better. (photo by Dmccale) When recording your podcast, use the voice of the individual asking the question whenever possible. Natural sound is always better than a story recreated by the...
View ArticleMake ‘Em Look Good …
Make ’em look good. (photo by Piksells) When you have a guest on your podcast, it is your job as the interviewer to make the interviewee look good. You are the professional. You know everything there...
View ArticleYou’re Damaging Your Brand …
You’re damaging your brand. (photo by Lastdays1) Three comments doesn’t equal success. I really wanted to scream. It is frustrating to see people blindly damage their brand. Today, I read a blog post...
View ArticleDon’t Just Fill Time …
Don’t just fill time. (photo by Hornpipe) When you fill time, you waste time. Your listeners have come to your podcast, because you have made them a promise with your brand. They believe they will...
View ArticleUnique, Vivid, Mental Images …
Unique, Vivid, Mental Images. (photo by Chris Harvey) When someone tells a story, on the radio or in a podcast, it is theater of the mind. When you hear the old-time radio show describe the dim light...
View ArticleTease Me …
Tease me. (photo by Ersler) Anticipation is a key feature to storytelling. Your story should build just like a good plot builds in a movie. You need to make your audience anticipate the content that is...
View ArticleAre You Following The Four Steps? …
Are you following the four steps? (photo by Rcaucino) I listened to Chris LoCurto’s “Entreleadership” podcast today. He made a great point that everyone is a salesperson. You’re always selling...
View ArticlePeople Buy Benefits …
People buy benefits. (photo by Studio) Your podcast should contain some sort of call to action. You might ask the listener to visit your website. You may ask them to contribute to a cause. Selling your...
View ArticleRisky Stands Out …
Risky Stands Out. (photo by Hurricanehank) As we develop meaningful relationships with your podcast, we in turn build credibility that will support your call-to-action within your show. To develop...
View ArticleAre You Delivering What They Seek? …
Are you delivering what they seek? (photo by VITALIJLANG) People listen to podcasts, the radio and other audio for companionship. They don’t want to drive alone. People have an inner desire to be...
View ArticleWhat Did You Reveal Today? …
What did you reveal today? (photo by photoblaz) When you tell stories on your podcast, you reveal things about yourself. Vivid details are critical elements of great storytelling. Details are more...
View ArticleAre You Spending Time On The Right Things? …
Are you spending time on the right things? (photo by Alancrosthwaite) Many podcast hosts work to spice up their podcast with big words. They try to sound important and impressive. Self-aggrandizing...
View ArticleAre You Using Cows? …
Are you using cows? (photo by lisavan) The unexpected is amusing, delightful and memorable. Being direct assumes your listener cares about your marketing message. They don’t. Your listener cares about...
View ArticleAre You Building Credibility? …
Are you building credibility? (photo by bakalusha) Just the other day, I heard a podcast host answering a listener question about a website. The host said, “Click on the ‘FAQ’ tab. I’m not sure if it...
View ArticleIs It An Ad For Everything Else? …
Is it an ad for everything else? (photo by crystalvenus) Media consultant Mark Ramsey had a fantastic blog post this week regarding the monetization of podcasts. Mark says: “In the world of these...
View ArticleAre You Shouting? …
Are you shouting? (photo by Tobkatrina) You can’t shout your way into a person’s trust circle. They only way to gain trust is to add value. Give them something they can use. Building trust is the...
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